M&C Saatchi
Today our lesson was very special because a member of M&C Saatchi came to visit and ran a workshop with us. As this was all day we didn't have our normal creative media lessons. The mans name was Rob and he talked about what was going to happen throughout the day. He started off by showing us a few adverts that we might recognise, for example the 'know your limits' advert.We were then asked to tell him a few of our favourite adverts. One of them was the Coca Cola advert, which shows the inside of a vending machine. When our group discussion was complete we looked at a few other ways of presenting an advert e.g. posters. The one that I really liked would have to be the apple poster because its simple yet effective. Rob then told us about the brief. The brief was to come up with an advert idea for TFL (Transport For London.) To be more specific for teenagers who get run over when crossing the road. When everyone was clear about what we were going to do, we were assigned into groups of 4 or 5. We began to jot down our firsts thoughts. Our group consisted of Emine, Ebony. Corey, Rianna, Kubra and myself. We came up with many ideas but we knew which one we were going to use. This took up the whole two periods. After break we would narrowed down and expanded on our chosen idea. After about 20 minutes everyone was back and rearing to go. We then quickly discussed about what makes a good advert? So again we watched a few more adverts e.g. the cadburys gorilla advert. We then talked about what a gorilla had to do with cadburys chocolate which most of us didn't know but we thought that cadburys is about being happy.Also we looked at a few posters that were good examples of getting a message across, forexample the 'Chupa Chups' lollipop poster with the ants going around it because its sugar free.We chose one idea which was about a group of girls and a group of boys on opposite sides of a street. One of the boys really likes one of the girls and is about to cross over to talk to her, when suddenly a flash forward of what life is going to be like with this girl. At this moment the car crashes into him and the scenery changes and all you can hear is sirens. At the end the life line machine spells out "Don't die before you've lived" and the line becomes straight and beeps. From our chosen idea we had to create a poster or some sort of presentation telling everyone where and what else you could advertise for this advert. We were allowed to use computers but our group chose not to. My role for our presentation was to write out the tiltles and the slogans also to design the colouring of the lettering. After returning from lunch we talked about what we were going to say to the class, this is what we came up with:
Every thing would be in black and white except for one girl, one boy and the car
Where we could advertise these posters e.g. Electronic billboards, underground and buses et
The slogans We were hen told we were going to present our information to the class in front of a camera. I was not nervous this time as I am getting use to being in front of people. Our group was second and we done a fantastic job, this was because we were well organised and spoke with clear projected voices. After watching everyone elses presentations, we had a bit of feedback about what groups we liked. I thought Kitty, Marley and Alex's one was really good because their idea was unique. When we were finished it was time to interview Rob about his jod at M&C Saatchi . Kitty was the interviewer, Emine was the director. Rianna was the sound technician and I was the camera man. We setup using the skills we learned in media and began filming. The questions we asked Rob were:
What do/don't you most enjoy about your job?
Whats the salary range?
How did you end up at M&C Saatchi?
Everything went extremely well and it was a great experience to have someone from such a big company come and help us out with our creative media course. We learnt many things like the meaning behind advertising and what skills are needed to make a great advert.